Highlighting Proptech That Works for You
In real estate, you may feel like there is no end to the skills you need to master—from prospecting and building a brand, to expanding your business and being tech savvy. For example, in everyday business, agents and brokers must create numerous presentations tailored for different audiences, including listings, pre- and follow-up listings, buyers, offers, property marketing, neighborhood expertise, team and brokerage recruiting, and more. But where does the time and, more importantly, the expertise come from to create multiple client, listing and marketing presentations?
Using Proptech to Create Next-Generation Presentations
It’s no longer enough to show clients a PDF or PowerPoint presentation when you’re in the era of new technologies that can create virtual tours, 3D modeling and walk-throughs, artificial intelligence (AI) powered virtual staging, and other immersive experiences. And though these next generation of presentation tools may now seem required, you still need to ensure you have the elements behind great presentations—compelling visuals and storytelling, demonstrating knowledge and expertise, building trust with clients, personalization and gaining a competitive advantage. Proptech companies continue to create tools that can revolutionize your presentations and how efficiently the business of real estate is done.
For example, HighNote is an AI-enabled digital presentation platform. It allows real estate professionals to create beautiful, interactive digital presentations that showcase an agent or broker’s market insights, expertise and value to clients. The platform streamlines creating presentations and delivers high-impact marketing and expertise to clients. In a competitive domain like real estate where you are your brand, differentiating services and standing out from the competition is crucial. Real estate professionals must impress potential clients by showcasing capabilities and winning trust. A next-generation presentation can help agents and brokers do just that.
HighNote offers a library of customizable templates for every type of presentation. Its real-time analytics let agents and brokers know exactly what content is resonating with clients so messages can be refined from lead generation to closing. This flexible, innovative proptech solution was created by a top-performing owner, agent and tech expert, who understands how real estate professionals create and use presentations, and focused on building that into the platform.
Ultimately, these types of tools offer a better way to communicate with clients while saving agents and brokers valuable time without sacrificing the quality of any communication. Users can create their own presentations or use a service, such as HighNote’s Done-For-You presentations, where expert designers use the real estate professional’s branding and marketing messaging to produce impactful presentations.
The Benefits for Real Estate Professionals
Often, real estate professionals lack the tools to create effective presentations. Yet, the dynamic and changing real estate market can create confusion about the transaction process for potential buyers and sellers. Considering these dynamics, educating consumers and demonstrating expertise using customized presentations is more valuable than ever.
Proptech can fill a gap that many real estate professionals currently experience when it comes to creating distinctive presentations. Platforms like HighNote can simplify the process of creating customized presentations for each of your clients.
In competitive real estate markets, every advantage can mean success. Proptech tools that help agents and brokers get more appointments, attract more prospects, and bring in more clients are crucial, especially as consumers begin to understand the uses of AI-enabled technology and are expecting more interactive experiences that “wow” them.
Understanding what parts of a presentation a client focuses on using real-time data before ever meeting with them gives real estate professionals a tremendous advantage—and opportunity. That same data helps agents and brokers zero in on what’s working so they can quickly refine messaging and deliver precise, customized information to support the client’s specific real estate needs.
New Solutions to Existing Challenges
Every real estate professional—whether new to the business or with years of experience—is looking for competitive advantages while trying to reach and impress a wider audience, as well as showcase their value in a transaction. While technology continues to evolve into even smarter and more sophisticated tools, agents and brokers who use next-generation proptech programs to transform critical business deliverables—like their client presentations—can meet and exceed today’s tech-smart consumers’ expectations. They can also improve their own business efficiencies in saving time, reaching more potential clients and creating lasting impressions. Transformative, easy-to-use proptech tools are demonstrating a tremendous potential to fuel success. Learning to leverage them is smart business.
Author’s Note
HighNote participated in the 2023 REACH accelerator program, the top accelerator for technology in real estate and adjacent verticals powered by NAR’s Second Century Ventures.
References
Business Wire, “HighNote Helps Agents Get Ready for Commission Changes With Next-Gen Smart Buyer Presentation Solution,” 21 August 2024, Online.
Choey, M., “Types of Real Estate Presentations,” HighNote Blog, 30 June 2023, Online.
“Highnote,” Online.
Rowe, C. C., “User-Driven Updates Keep Presentation Platform HighNote Easy and Innovative: Tech Review Update,” Inman, 18 November 2022, Online.
