How to Refine Your Digital Presence to Gain Real Estate Clout

Digital platforms and other technologies can help you build a successful brand strategy as a real estate professional.
September 10, 2024
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Real estate professionals don’t just build businesses; they build brands. And, image matters. A solid brand helps build relationships, business value and competitive advantages. Digital platforms and other technologies can help you build a successful brand strategy.

Think Like an Influencer: Optimize Your Digital Presence

Just as technology can complicate a digital presence, it can be used to solve those very issues. Though real estate professionals embrace the creation and curation of their digital reputations, 70% of online real estate profiles are not properly optimized when it comes to Google and social media profiles. The reasons? Most agents and brokers have weak social media presences, missing or incomplete profiles, low rankings in search results, inconsistent or missing branding, duplicate profiles, broken links and outdated information online. In fact, in an analysis of more than 240,000 agent and broker profiles, researchers found the average grade for digital reputations is 30 out of 100.

The power of artificial intelligence (AI) is being used not only in tools that assess digital presence for real estate professionals, but also to optimize digital marketing and branding. For example, Real Grader is a proptech tool that organizes and optimizes digital reputations.

Real Grader measures, manages and maximizes digital reputations for real estate professionals across search engines, social media and real estate platforms. Real Grader offers free proprietary AI audits of 181 data points across eight marketing platforms for agents and brokers: Google Business, Instagram, Facebook, LinkedIn, YouTube, Zillow, Realtor.com and Homes.com. And from that audit comes the ability to organize and optimize a digital presence that establishes and strengthens a brand.

Proptech such as Real Grader can also set up and manage all digital profiles for a real estate professional to present a cohesive, organized digital presence. Consistent branding across all online platforms helps agents and brokers maximize their service areas and their exposure.

The Benefits for Real Estate Professionals

Managing all the moving parts of a smart online presence takes time. Real estate professionals must either invest their time in creating and managing a well thought out digital presence or pay staff or vendors to do it. Proptech tools powered by AI are making that investment more efficient and effective.

A proptech tool like Real Grader not only measures and manages online branding, but also educates and trains agents and brokers on the most important digital platforms and how to leverage them. And with more effective online branding and marketing comes more exposure, better Google reviews and, ultimately, more clients and referrals—in other words, more opportunities.

Expanding a real estate professional’s database is another area where proptech can help. Next generation digital business cards have evolved well beyond images of paper business cards. Instacard by Real Grader is an example. Successful real estate professionals depend on connections and networking, which makes digital business cards a valuable asset. Creative, customized digital business cards allow for real estate professionals to share complete contact and brand information with anyone and capture their information with just a tap or scan. Captured contact information goes right to an email notification so real estate professionals won’t miss any opportunities to connect and develop new relationships.

Digital business cards are also a brand extension that helps agents and brokers set themselves apart. They can seamlessly integrate with social media platforms to organize, manage and present a consistent digital presence that builds databases, business connections and credibility.

Real Grader - AI Powered Digital Marketing System for the Trusted Real Estate Professionals

New Solutions to Existing Challenges

The digital landscape is a complex place. Real estate professionals must understand and navigate it with expertise to maximize the business that can be generated from social media, search engine optimization and stellar digital reputations. But it doesn’t have to be done without expert assistance. Proptech tools can streamline and maximize any real estate professional’s presence on the most important digital platforms where agents and brokers should shine.

Technology solutions are coming to market at a furious pace. Knowing the right solutions to apply to real estate business challenges can elevate everything you do. Plus, using technology has benefits beyond building trusted brands. Proptech tools can help agents and brokers raise their business profiles, become real estate influencers, close more deals, win referrals, find more listings and build business value. Brand image matters. Using proptech to refine yours can make it the best it can be in a competitive marketplace.


Authors’ Note

Real Grader participated in the 2023 REACH accelerator program, the top accelerator for technology in the real estate powered by NAR’s Second Century Ventures.


References

Instacard,” Online.

Montalenti, A.; “Digital Branding Startup Real Grader Gets a Boost During Pandemic,” The Real Deal, 28 August 2020, Online.

Real Grader,” Online.

Umpierre, C.; “MIAMI Realtors and Real Grader Partner to Enhance MIAMI Members’ Brand With Instacard: The Digital Business Card,” MIAMI Realtors, 28 June 2023, Online.

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